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Privacy Policy

About Baebies

Baebies pioneered multifunctional syndromic testing, unfolding new possibilities in rapid, versatile, and accessible diagnostics. Powered by proprietary digital microfluidics technology, Baebies’ approach integrates multiple testing modalities—molecular, immunoassay, chemistry, and coagulation—into a single, compact platform, eliminating the need for separate instruments for each diagnostic function. This breakthrough enables fast, comprehensive results from a small-volume sample, transforming diagnostics across hospitals, clinics, pharmacies, and decentralized care settings.

Baebies was founded with a mission that everyone deserves a healthy start, delivering innovative diagnostics to newborns and children. That mission has now expanded. Recognizing the wider need for rapid and versatile diagnostics across all patient populations, Baebies has evolved to embrace a broader and bolder vision:

Any Test, Anywhere, Everyone.™

This shift reflects Baebies’ dedication to delivering high-quality, multifunctional diagnostics to patients of all ages, wherever testing is needed most.

Privacy Policy

Baebies, Inc (Baebies) respects the privacy of every individual who visits our website (www.baebies.com) (collectively referred to in this Privacy Policy as, our Website). This Privacy Policy outlines the information Baebies will collect when you visit our Website and how we will use that information or information you otherwise provide to us. This Privacy Policy also will instruct you on your rights and choices with regard to personal information we collect. By visiting or interacting with our Website, or otherwise providing your information to us, you acknowledge that we may collect, process, disclose and transfer personal information we collect from you in accordance with this Privacy Policy and any updates.

Baebies, Inc., located at 25 Alexandria Way Durham, NC 27703 USA, is the controller of the personal information subject to this Privacy Policy. If you have any questions about this Privacy Policy, please contact our Privacy Officer at this mailing address or by email at info@baebies.com.

Information Baebies May Collect or Receive

We may collect, use, share, store, or otherwise process your personal information when we have an appropriate basis and doing so is consistent with your rights and appropriate to the context.

  1. Information You Provide
    Baebies collects personally identifiable information (i.e. information from which you can be identified, such as name, address, telephone number or e-mail address) when you voluntarily submit it to us through the Website or sign-up to receive newsletters or other information from Baebies.
  2. Information Collected Automatically
    We collect some information automatically when you visit the Website and typically aggregate such data and use it in a statistical form rather than using it to identify individual users.  Examples include cookies, web beacons, or logs that may collect the type of Internet browser you are using, the type of computer operating system you are using and the domain name of the website from which you linked to our Website. We use this information, which remains in aggregate form, to understand how our visitors use our Website so that we may improve it and the services we offer. If a combination of information we collect does identify you as an individual, we will treat the combined information as personally identifiable information. The following are examples of how we use information automatically collected through our Website:

    • Use of Cookies: When you view our Website, we may store some information on your computer. This information will be in the form of a “cookie” or similar file that collects information to help us improve our services and your experience when you visit our Website. With most Internet browsers, you can erase cookies, block all cookies, or receive a warning before a cookie is stored. Please refer to your browser instructions or help screen to learn more about these functions. In some cases, blocking or disabling cookies may prevent you from using certain features of our Website. We do not permit third parties to use cookies to collect your information through our Website concerning your activities over time and across different websites.
    • Use of IP Addresses: An Internet Protocol (IP) address is a set of numbers that is automatically assigned to your computer whenever you log on to your Internet service provider or through your organization’s local area network (LAN) or wide area network (WAN). Web servers automatically identify your computer by the IP address assigned to it during your session online. The IP address can be used to tell us your general location.
    • Use of Google Analytics: Our Website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies” to help the Website analyze how users use the Website. The information generated by the cookie about your use of the Website (including your IP address) will be transmitted to and stored by Google on servers in the United States in aggregate form. Google will use this aggregated information, on behalf of Baebies, for the purpose of evaluating your use of the Website, compiling reports on Website activity and providing Baebies with other services relating to Website activity and Internet usage. To learn more about Google Analytics and how you can opt out, visit https://tools.google.com/dlpage/gaoptout.

Using and Sharing Information

Baebies will not sell or rent personally identifiable information to any third party unless we have your permission or are required by law to do so. For our legitimate interests, consistent with your rights and preferences, we may also use or share your information to:

  • Personalize your experience, store your preferences, and provide user-experience features of our Website and to operate our business and provide our services.
  • Respond to your questions/requests, communicate with you, provide you with newsletters or other updates and information related to our products and services we think may be of interest to you.
  • Engage with select third-party business partners who provide Baebies with support services in connection with our Website. Such parties may, from time to time, have access to your information to enable them to provide those services. All business partners are contractually required to meet the same standards of data protection as Baebies and are prohibited from using the information for other purposes or for their own marketing activities.
  • Manage and customize promotional offers and advertisements we think may be of interest to you and to conduct data analysis and related activities.
  • Protect safety when we have reason to believe that disclosing the information is necessary to identify, contact or bring legal action against someone who may be causing injury to you, or otherwise injuring or interfering with Baebies’ rights, property or operations, other users of this Website, or anyone else who could be harmed by such activities.
  • Comply with legal obligations, such as when required by law, or in response to any demand by law enforcement authorities in connection with a criminal investigation, or civil or administrative authorities in connection with a pending civil case or administrative investigation.
  • Maintain the security of our Website and services, resolve or troubleshoot technical issues.

Information from Users Outside the U.S.

Our Website is hosted and operated entirely in the United States and is subject to United States law. Any personal information that you provide to Baebies is being transferred to Baebies for use solely in the United States and will be hosted on servers in the United States. By using the Website, you understand that your information will be transferred to the United States. If you are accessing the Website from outside the United States, please be advised that United States law may not offer the same privacy protections as the laws of the jurisdiction in which you are located.

Securing Information

We maintain reasonable and appropriate physical, administrative, and technical safeguards designed to help safeguard information we collect or receive through our Website.

“Do Not Track Signals”

Our Website does not currently respond to “Do Not Track” signals.

We are not responsible for the practices employed by websites or services linked to or from our Website, including the information or content contained therein. Please remember that when you use a link to go from our Website to another website, our Privacy Policy does not apply and we do not have any control over those third-party websites or services. Your browsing and interaction on any third-party website or service are subject to that third party’s rules and privacy policies. In addition, you agree that we are not responsible and we do not have control over any third-parties or third-party sites that you authorize to access your information or user content. If you are using a third-party website or service (like Facebook or Google groups) and you allow such a third-party access to your information or user content, you do so at your own risk.

Children’s Privacy

Our Website is not directed to children (or anyone under age 18). We do not knowingly or intentionally collect information from children. If you are a parent or guardian and you believe your child has provided us with information, please contact us using the contact information provided below and we will delete such information from our systems.

Your Rights and Choices

You can choose not to give us personally identifiable information we request but in some cases, we will not be able to provide the service or respond to you request. You may also contact us using the contact information at info@www.baebies.com to exercise any of your rights and choices, which include the following:

  • You may contact us to access personal information we maintain about you or to correct or amend such information if you believe it is incorrect or incomplete.
  • You can opt-out of receiving emails from us, including newsletters or promotional messages, by unsubscribing via the “Unsubscribe” link included in our email communications.
  • You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the Website features. Our Website does not presently respond to browser-based do-not-track signals.

In addition to the rights and choices noted above, if you are located in the European Economic Area (“EEA”) or Switzerland, you have additional rights, including:

  • You can object to the processing of your information.
  • You can ask us to erase your information when: it is no longer needed to fulfill the purpose for which it was collected, you withdraw your consent (when applicable), we have not properly collected or used your information, information was inadvertently collected about a child, or when we have a legal obligation to erase your information.
  • You can ask us to restrict the processing of your information in certain circumstances, including when you feel the information is inaccurate or you have objected to the processing.
  • You can ask us to transfer electronic information that you provided to us to you or another organization.
  • You can also lodge a complaint with an EEA or Swiss supervisory authority, as applicable.

Changes

This Privacy Policy may be updated or changed in accordance with new laws, procedures or for reasons deemed necessary by Baebies. We encourage you to periodically review this Privacy Policy to stay informed about our most current privacy practices related to information we collect. Any updates to this Privacy Policy will be posted on our Website and we will indicate at the top of this Privacy Policy when it was last updated.

Whom to Contact

If you have any questions or comments about this Privacy Policy, or if you would like to exercise one of your rights under this Privacy Policy, you may contact us by email at info@www.baebies.com or by written letter to: Baebies, Inc., 615 Davis Drive, Suite 800, Morrisville, North Carolina, 27560 Attn: Privacy Officer.